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The Internet can be an excellent tool if you need to get customers for your moving or logistics company. You can read on the Internet that people are looking for help to move their belongings to their new home. It will be a great opportunity to reach those people who are looking for your service.

The following guide will show you how using a digital marketing strategy can promote your moving company online and reach potential customers.

The importance of digital marketing for a moving company

Whether you admit it or not, times have drastically changed when it comes to marketing. Some time ago, you needed to post an ad in your local newspapers or broadcast an ad over the radio, so people around your area will know about your business. Also, people use yellow pages to look for services that they need. Nowadays, almost nobody uses yellow pages anymore. People use the internet to look for moving companies near me. They have their digital devices such as computers, tablets and mobile phones at their disposal.

Also, customers are influenced by comments on social networks. They have access to more information to compare and choose a moving company.

This is where the digital marketing plays a significant role for your moving company. Since your potential customers are now online, it is a smart decision to use this medium to reach them.

How to start digital marketing?

Digital marketing is not just about designing a web page, post it and wait for the phone to start ringing. If you do this, you will likely to fail as the vast majority of companies are trying to get customers online.

The first step is to have a digital marketing plan that allows you to define your goals and what are the next steps and the actions you intend to take. This subject can be vast, that is why all topics can"t be discussed in details in just a single article. Expect future postings about this subject in articles to come.

However, it is fitting to summarize in this article some of the tools you need or at least the most important.

Registering a domain name

Just as you have a trade name for your moving company, you must have a name on the Internet, the famous “.com." Through this Internet address, your customers and potential customers can find you. The recommendation is to use a short name that is easy to remember.

Professional email accounts

If you"re still using a free email account and your email address looks like “[email protected]," you"re probably not offering a good image and confidence. Your potential customers might expect that your email address looks like “[email protected]" It looks more professional and gives a better impression to your clients. Invest in promoting your company by having a personalized email address with your business name. It is fairly inexpensive, so you have no excuse not to buy one. It will also help you improve your image.

If you need to customize your email address for your moving company, contact your email provider, they might have a plan that suits your needs and budget.

Designing a Website

The next step is to design a web page of your moving company where all who enter will immediately know the services you offer. According to studies, websites have less than 8 seconds to call the visitor"s attention. Otherwise, they will go away.

For this reason, it is not about designing a web page where you talk about yourself and how big is your moving company. It comes to talking about how you can help solve the moving needs of your potential customer. They should convince them to choose your company and not another.

The vast majority of websites of moving companies make this mistake. They don"t spend much effort in answering the questions of visitors.

Don"t think that having a website means a lot of customers will immediately come to you. Don"t just publish your website and then sit and wait for potential customers. You can spend a lot of time waiting, and you will probably end up frustrated.

If nobody knows your website, it is not likely to generate any sales or leads. To solve this, you must use any means necessary to promote your website. That is the expertise of digital marketing companies.

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Many of those attending training or conferences about marketing are in pretty early stage with their marketing efforts. Their website has no traffic, have few followers on social media and only a handful of email subscribers. Their blog is usually a disaster when they have one and is barely legible. They need to know how digital marketing work.
Several of them, after training, suggest using some advanced techniques in their strategies, but they do not work. Many are too eager to start and want to skip the basics.

The problem with marketing is you need to lay the foundation well to perform the most elegant and functional process. To be successful with your marketing, you need to understand two things:

  • You must start from the beginning
  • You have to develop your marketing over time – depending on the stage where you are.

The vast majority of blogs and marketing sites give you a ton of marketing tips that sound great but may not be helpful to you. They won"t help you not because they are useless but for the simple reason that they are applicable for another stage in the marketing process. You"re provided with case studies of major brands, and you find out how they use their social networks to shoot their campaigns, and you think you can do something similar.
In fact, right now, it is likely that you face completely different problems:

  • Get more followers to your social accounts
  • Get more qualified traffic to your site
  • Create a database of users by obtaining their email
  • Start generating some conversions.

Once you have this under control, you"re ready for the next step, and you have to make decisions to improve your marketing.

Taking risks in advanced marketing before you have the basics done is dangerous. You must understand how to start in digital marketing. You have to lay the foundation for the buyer"s journey online which are Recognition, consideration, and conversion.

Facebook itself indicates that you have to start from the beginning, not the end! Digital marketing means how to understand the journey of the buyer.

Value before conversion

You can"t expect to grow an audience when you"re not providing something worth hearing. Many people wonder why their number of followers does not grow. The answer even if it hurts to the gut, it is simply they don"t deserve to have followers. Therefore, most of the methods used to increase their followers will probably fail.
As long as the content you offer has value, no marketing method will work for your business. This is the essential truth that you should understand in digital marketing. You can think that your content is very valuable, but the truth is that whoever decides that"s your market. Your local SEO Jacksonville can help you identify what interests your target audience.

Before wasting time and money trying to get people to follow you, be sure to provide something useful to your blog and or your social services to people who you think should follow your account. Only then you can focus on other ways to make them follow you.

YouTubers are the best example of this. They build an audience by providing interesting or useful videos. Once they consolidated their presence, they then start creating calls to action. How many videos did Linus Tech Tips make before the channel became famous?

Another example you can see is HubSpot; they always give away lots of e-books before they ask you to do something. Once they establish their reputation, it was easier for them to market their software products.

Know your customers

Every time entrepreneurs were asked if they know your customer, the answer is the same: Yes of course! The truth is that they do not because they just cannot respond to the second question; that is name three sites that your customers often visit?

If you do not know what your customers do, what they search on the web, what are their doubts, fears, problems, then you don’t know enough about them. If you say that your client is class AB, C + aged between 25 and 35 living in a certain city, etc. You"re limiting yourself to a segmentation that was used 20 years ago. This information is not enough to start digital marketing. SEO Florida companies have tools to analyze what interests your customers.

This is just a small guide on how to start digital marketing. Marketing is a process and is not a one-time event. You have to take one step after the other. If you start with one step further in your career without getting the previous steps, you are by going to have a big disappointment. If the metrics tell you something unexpected, sometimes you need to step back and rethink. Maybe there is something in the marketing process that was not properly done.

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Currently, marketing is a tool that every entrepreneur should know. Undoubtedly, all companies in one way or another use that technique even without knowing it. It is nothing but performing exchanges between at least two parts so that a mutual benefit occurs.

Almost everyone has heard about marketing at some point. However, if you ask them to give a definition, some would say that it is selling and other advertising. Those who would think that marketing is the distribution of products, others believe it is related to design, packaging, etc..

One could also say that everyone is right, but not independently.

Definition of Marketing

To clarify what is Marketing, the following will indicate below some definitions:

  • “It is a system total of commercial activities aimed at planning, pricing, promotion and distribution of products and services. Such system meets the needs of potential consumers."
  • “It is the process internal to an organization through which you plan how to increase and satisfy the composition of demand for products and services of commercial nature. Through the creation, promotion, exchange and physical distribution of such goods or services".
  • “It is to have the right product, at the right time, tailored to demand with the fairest price."

Marketing stimulates exchanges. For this to happen, there must be four conditions:

  • It requires the participation of a minimum of 2 people.
  • Each party must put something of value that the other party wants to own.
  • Each party must be willing to give her anything of value.
  • The parties must be able to communicate with each other.

From the above definitions, it shows that the marketing focuses on the wants and needs of consumers. Do what the consumer wants instead of what the company wants. However, it is much more than a set of techniques. It is a philosophy or way of working that should permeate all activities of the company.

If the marketing department finds unfulfilled desires, develop the product that meets these desires. Then communicates through proper advertising and offer it at an optimal price.

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