The Internet can be an excellent tool if you need to get customers for your moving or logistics company. You can read on the Internet that people are looking for help to move their belongings to their new home. It will be a great opportunity to reach those people who are looking for your service.
The following guide will show you how using a digital marketing strategy can promote your moving company online and reach potential customers.
The importance of digital marketing for a moving company
Whether you admit it or not, times have drastically changed when it comes to marketing. Some time ago, you needed to post an ad in your local newspapers or broadcast an ad over the radio, so people around your area will know about your business. Also, people use yellow pages to look for services that they need. Nowadays, almost nobody uses yellow pages anymore. People use the internet to look for moving companies near me. They have their digital devices such as computers, tablets and mobile phones at their disposal.
Also, customers are influenced by comments on social networks. They have access to more information to compare and choose a moving company.
This is where the digital marketing plays a significant role for your moving company. Since your potential customers are now online, it is a smart decision to use this medium to reach them.
How to start digital marketing?
Digital marketing is not just about designing a web page, post it and wait for the phone to start ringing. If you do this, you will likely to fail as the vast majority of companies are trying to get customers online.
The first step is to have a digital marketing plan that allows you to define your goals and what are the next steps and the actions you intend to take. This subject can be vast, that is why all topics can"t be discussed in details in just a single article. Expect future postings about this subject in articles to come.
However, it is fitting to summarize in this article some of the tools you need or at least the most important.
Registering a domain name
Just as you have a trade name for your moving company, you must have a name on the Internet, the famous “.com." Through this Internet address, your customers and potential customers can find you. The recommendation is to use a short name that is easy to remember.
Professional email accounts
If you"re still using a free email account and your email address looks like “[email protected]," you"re probably not offering a good image and confidence. Your potential customers might expect that your email address looks like “[email protected]" It looks more professional and gives a better impression to your clients. Invest in promoting your company by having a personalized email address with your business name. It is fairly inexpensive, so you have no excuse not to buy one. It will also help you improve your image.
If you need to customize your email address for your moving company, contact your email provider, they might have a plan that suits your needs and budget.
Designing a Website
The next step is to design a web page of your moving company where all who enter will immediately know the services you offer. According to studies, websites have less than 8 seconds to call the visitor"s attention. Otherwise, they will go away.
For this reason, it is not about designing a web page where you talk about yourself and how big is your moving company. It comes to talking about how you can help solve the moving needs of your potential customer. They should convince them to choose your company and not another.
The vast majority of websites of moving companies make this mistake. They don"t spend much effort in answering the questions of visitors.
Don"t think that having a website means a lot of customers will immediately come to you. Don"t just publish your website and then sit and wait for potential customers. You can spend a lot of time waiting, and you will probably end up frustrated.
If nobody knows your website, it is not likely to generate any sales or leads. To solve this, you must use any means necessary to promote your website. That is the expertise of digital marketing companies.